Victoria McKenzie-Gould, Director of Corporate Communications at Marks and Spencer, tells Daisy why retail is a lot like working in politics

Chris Lowe, Senior Director of Corporate Affairs at Asda talks to Daisy about what happens at a supermarket when a global pandemic hits,...

Engaging early is vital to building trust. It’s never too early to start preparing for the next general election.

84% of the value of the S&P 500 is ‘intangible’ and a large proportion of that unseen value resides in a company’s reputation and brands.

We’ve now looked at WHY you should measure reputation, WHAT you should measure and WHO you should ask. But HOW should you be measuring it?

Reputation tracking helps you to measure the impact you are having in each of the stakeholder groups that could be an ally or barrier

Reputation isn’t the same for everyone. It isn’t the same for every company or product, and it isn’t the same for every group of their stake

A good reputation increases your share price and acts as a shield, an insurance policy to fall back on when times are hard