Tracking

Apr 27
25 min

S2E5: M&S stay focussed on guiding principles

Victoria McKenzie-Gould, Director of Corporate Communications at Marks and Spencer, tells Daisy why retail is a lot like working in politics

S2E2: Communicating for a supermarket during a global pandemic

Why Everybody Hates You

Mar 16
20 min

S2E2: Communicating for a supermarket during a global pandemic

Chris Lowe, Senior Director of Corporate Affairs at Asda talks to Daisy about what happens at a supermarket when a global pandemic hits,...

Daisy Powell-Chandler

Dec 18, 2019
2 min

Winning the election aftermath

Engaging early is vital to building trust. It’s never too early to start preparing for the next general election.

Measuring Corporate Reputation: A Primer

Daisy Powell-Chandler

Nov 13, 2019
2 min

Measuring Corporate Reputation: A Primer

84% of the value of the S&P 500 is ‘intangible’ and a large proportion of that unseen value resides in a company’s reputation and brands.

Corporate reputation - HOW to measure your reputation

Daisy Powell-Chandler

Oct 30, 2019
3 min

Corporate reputation - HOW to measure your reputation

We’ve now looked at WHY you should measure reputation, WHAT you should measure and WHO you should ask. But HOW should you be measuring it?

Corporate reputation - WHO should you ask? (how to draft a stakeholder map)

Daisy Powell-Chandler

Oct 23, 2019
2 min

Corporate reputation - WHO should you ask? (how to draft a stakeholder map)

Reputation tracking helps you to measure the impact you are having in each of the stakeholder groups that could be an ally or barrier

Daisy Powell-Chandler

Oct 9, 2019
2 min

Corporate Reputation - WHAT to measure

Reputation isn’t the same for everyone. It isn’t the same for every company or product, and it isn’t the same for every group of their stake

What is corporate reputation? (and WHY you should measure it)

Daisy Powell-Chandler

Oct 2, 2019
2 min

What is corporate reputation? (and WHY you should measure it)

A good reputation increases your share price and acts as a shield, an insurance policy to fall back on when times are hard

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S2E5: M&S stay focussed on guiding principles

S2E2: Communicating for a supermarket during a global pandemic

Winning the election aftermath

Measuring Corporate Reputation: A Primer

Corporate reputation - HOW to measure your reputation

Corporate reputation - WHO should you ask? (how to draft a stakeholder map)

Corporate Reputation - WHAT to measure

What is corporate reputation? (and WHY you should measure it)

The Reputation Coach

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