Purpose

S1E7: Why corporate reputation needs to learn from politics

Why Everybody Hates You

Sep 8, 2020
16 min

S1E7: Why corporate reputation needs to learn from politics

Daisy interviews James Frayne of Public First about why no organisation can truly avoid politics these days

Why does reputation matter? Hiring and retention

Daisy Powell-Chandler

Apr 22, 2020
9 min

Why does reputation matter? Hiring and retention

A good reputation saves you money on recruitment and salaries, boosts productivity and profit and makes you all happier.

Why everybody hates you: Health - part 2

Daisy Powell-Chandler

Apr 1, 2020
9 min

Why everybody hates you: Health - part 2

In the absence of easy answers, your armoury against scandal comprises information, intent and transparency.

Daisy Powell-Chandler

Dec 11, 2019
2 min

The power of campaigning

Campaigns provide a structure with which to drive and explain change and that is why we need to be using them beyond the election

Corporate reputation - WHO should you ask? (how to draft a stakeholder map)

Daisy Powell-Chandler

Oct 23, 2019
2 min

Corporate reputation - WHO should you ask? (how to draft a stakeholder map)

Reputation tracking helps you to measure the impact you are having in each of the stakeholder groups that could be an ally or barrier

Be the person your intern hopes that you are

Daisy Powell-Chandler

Sep 25, 2019
2 min

Be the person your intern hopes that you are

When you look at the world from this point of view, everything and everyone looks a bit different. Maybe it all looks a bit more distasteful

Daisy Powell-Chandler

Sep 18, 2019
4 min

How to map your impact

Accepting and embracing the impact that we make on the world can seem like a big job, so here is a process to get you started.

We all make an impact - it is time to embrace that

Daisy Powell-Chandler

Sep 11, 2019
2 min

We all make an impact - it is time to embrace that

‘Impact’ is a short word that does a lot of multitasking. Amongst the third sector, impact is a positive word but one that denotes a fair...

Daisy Powell-Chandler

Aug 7, 2019
2 min

Who do you think you are talking to?

Have you ever been served an advert so horribly unsuited to you that you feel intense revulsion, or perhaps an urge to laugh, or even to ...

Daisy Powell-Chandler

Jul 31, 2019
2 min

The costs of getting purpose wrong

The Economist recently carried out some interesting research amongst executives in across the globe (1417 of them, in 103 countries, a th...

Daisy Powell-Chandler

Jul 29, 2019
2 min

Beware of purposewashing

A client looked at me dubiously last week and said, politely but sceptically: "But isn't this new emphasis on purpose just the next versi...

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The Reputation Coach